Clwit Develops Interactive Infomercial Widget That Will Never Bore E-Shoppers

Clwit[J], a Tokyo-based company developing social web services and Internet security countermeasures, announced it would start an e-commerce platform using Ustream in April.   It allows you to integrate your website with Ustream and Twitter by just adding a line of iframe tag.

Mr. Yasuhiro Kunimine, the representative director of Clwit says, in their beta test, they confirmed adding the feature to classic e-commerce websites had gained their conversion rate by 10%-15% in average and 28% in the best case.   The service is provided on a revenue-sharing model, and no initial fee is required to apply.

Clwit has agreed with Ustream Asia, and you can choose an option of using the ad-free version of Ustream for the informercial video streaming.  Mr. Tomotaka Nakagawa, the representative director of Ustream Asia, says, “This is the first e-commerce platform where consumers can buy something after learning it via social media interaction.   I hope it will be a new business model using Ustream.”

The company expects to engage 1,000 corporate users by April, 2012.

Via: Venture Now [J]

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Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.

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Masaru IKEDA

Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.