DoHouse[J], a Tokyo-based marketing research company devoted to monitor surveys by housewives, launched on their food-oriented e-commerce site a program[J] that allows consumers to bid for fish with watching a live streamcast hosted by a middleman from Tsukiji Fish Market.   Now we can participate in the auction at home and post a bid price for each via Twitter.

The program is hosted by well-known middleman Yoshikatsu Ikuta[J], the owner of Tsukiji-based 70-year-old tuna wholesaler company Suzuyo[J].   His live auction programming seems non-periodical due to the market situation and the marine weather, therefore you need to follow the site’s Twitter account (@deki_machi) in order to find when the next auction is.    Bidded items can be paid by credit card and C.O.D. and delivered to any part of Japan.

See Also:

• Tokyo-Bay Fishermen Start Seafood E-Commerce; Line-ups Are Updated From Boats Every Morning

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Masaru IKEDA

Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.

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