Cybridge[J], a Tokyo-based web service company supporting real shop and consumer businesses, launched an ASP-based deal-of-the-day outsourcing platform called Dadat[J] last Friday. The new service's name may come from a Japanese imitative word meaning pound-pound reminding you of the scene that many customers are rushing into your store. The service allows potential deal-of-the-day service providers to instantly launch their own flash marketing tools which are limited-offer programs provided by Groupon, Piku[J] (refer to this Asiajin story for more details about Piku), Kaupon[J] and the like.

For using the service, the service provider needs to pay 1.2 million yen initial installation fee and 5% brokerage of all purchases using issued coupons. The company also provides an option for shop owners as well as other deal-of-the-day services, its pricing is no installation fee with 10% brokerage of all purchases using the coupons (100% performance-based billing).

Cybridge says, major daily deal sites take 20% to 50% brokerage of transactions made, and can encourage shop owners to use Dadat because of its lower pricing.

The company also has a portal aggregating deal-of-the-day updates from a big variety of Japanese major service providers, which is called All Coupon Japan[J], and expects to navigate potential customers to Dadat from the portal as well.

Reference (Japan's major deal-of-the-day sites):

• Kaupon[J]
• Q-pon[J] (pronounced as que-pon)
• Minawari[J]
• Mincou[J]
• Nicopon[J]
• Piku[J]
• Goti*Tokyo[J]
• Q:pod[J](pronounced as que-pod)
• Prepon[J]
• GroupMALL[J]
• GRPI[J]
• GravyTokyo[J]

Author Information  Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.

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