Google Puts Big Billboard Ad At Shinkansen Station To Promote Enterprise Use
Posted on October 20th, 2009 by Masaru IKEDA
Google started a promotion campaign that encourages corporate users to switch their BI (business intelligence) tool platform to Google Apps, which is called Go Google[J].
Go Google is the worldwide campaign, and the company displays a billboard ad at a location for each one of major cities around the world. Here in Japan, a 6.6 feet high and 19.7 feet wide message board is being displayed at the concourse of JR Shinagawa station, an interchange to Tokaido Shinkansen. The message is changed every weekday, and its scene is also being reported on Twitter[J].
Day 2: It says, “Understood. Changing to Google means changing my using apps to Google Apps.”
Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.
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