Book Retailing Now Starts Digital Street Solicitation
On Monday, Kyoto-based catalog and mail-order clothing retail giant Nissen[J] launched a new promotion business using a digital signage display in partnership with the country’s second largest wholesaler in book and magazine distribution Nippan which has a nationwide dealership of 12,000 book retailers.
Nissen will put the displays at the storefronts of 50 selected bookstores in Japan, and it shows passer-byes videos promoting new line-ups of magazines and books. The display has a feature to transfer information to FeliCa-enabled cellphone handsets by touching a signal transmitting point, it can be used for giving away discount coupons to potential customers. The videos displayed are carried automatically online.
Nissen has used bookstores as a channel to acquire new mail-order customers by distributing catalogs at their storefronts.
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Author Information Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. See this for more bio.
His private blog is here. 
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