Another Sekai Camera? KDDI’s Lab Unveils AR Cellphone App

Japan’s second largest telecommunication company, KDDI introduced today an “augmented reality” cellphone app[J] allowing transillumination of the objects you shoot with a camera embedded on the phone. This new app is now available at the experimental lab menu[J] of the company’s website.

Au's Augmented Reality App Demo

With a GPS feature and a built-in 6-axis force sensor, the app will detect where your phone is located and which direction it faces toward. Then the app shows you a picture associated with location and direction parameters obtained, which was previously shot by another person. A sequence of these processes makes you feel as though see the object through a wall in front of you.

In order to introduce interesting user experiences using this technology, the company intends to launch a photo sharing service called “Earth Album”, and participating users will be allowed to share pictures to be used for the app’s transiluminated images of the objects as though they were.


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Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.