Branding social networks the Japanese way: Put ’em on juice bottles and noodle cups

After having drawn 15 million members to the site (or approximately 1 in 6 Internet users in Japan), Nippon’s biggest social network Mixi now thinks the time has come for some offline cross-promotion. What you can see above is Mix Fruits & Calpis, a special version of Calpis, a popular Japanese soft drink that normally… Continue reading Branding social networks the Japanese way: Put ’em on juice bottles and noodle cups

Paperboy & co. goes public

18th November 2008, Japanese web hosting company Paperboy (J) (JASDAQ:3633) announced that the company will be listed to JASDAQ stock market on December 19th. Paperboy runs services like Lolipop (J), Heteml (J), and Jugem (J). Kazuma Ieiri started the business in October 2001 in Fukuoka. Paperboy is providing hosting services for consumers with very low… Continue reading Paperboy & co. goes public