Mixi will set up China subsidiary

Japanese Social Network Giant, Mixi Inc. announced that they will establish a 100% subsidiary in Shanghai, China, to enter the Chinese market this April or May 2008.
Most of Mixi’s revenues now come from its social network service for the PC and cellular phones. Mixi says they think China is promising because of the increase in internet users and growing cellular phone market.
The name of the company is planned to be “mixi Shanghai, Inc.” (上海明迅網絡科技有限公司).
[Update 2008-07-20] Jiji reported that Mixi finally established the planned Shanghai subsidiary on 18th July 2008, which is 2-3 months later than announced. No other media or Mixi themselves have mentioned this yet.
See also:
Markezine - Mixi goes into Chinese Internet market [J]
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[...] and funcionality renders scaling on an international level next to impossible. The company recently expanded to neighboring China but in its current form, Mixi might be better off continuing to skim the Japanese [...]
[...] MySpace (81ème sur Alexa Japon) et Facebook (pas dans les 100 premiers) sont à la traîne sur le marché même s’ils ont réussi à proposer des versions en japonais mais pas localisées. D’un autre coté, les particularités du site, (fonctionnalités et design entre autres) rendent presque impossible une ouverture à l’international et cela même si il y a peu, le site s’est tourné vers la Chine. [...]