CyberAgent Sets Up New Smartphone Service Division For Teen Girls


CyberAgent, Inc. [J] has announced the establishment of a teens subdivision in December as a new department, in order to strengthen smartphone service for junior high and high school girls at Ameba [J], their online community service.

Currently CyberAgent manages the smartphone service Candy [J] which is used by about 300,000 members with its focus on teenage girls.  They established the teens department, which specializes in developing smartphone service for junior high and high school girls, with the intent of further strengthening developing a service which complies with the interests and method of use particular to these girls.  From now, this department will continue to attract customers and develop the service, making use of “Candy”’s knowhow, and in addition, they will release 4 new services such as a messaging service “DECOLONK,” which allows the use of over 10,000 stamps, and a new profile service “Photofeel.”  Also, in order to take in the needs of teenage girls, they will be doing regular group interviews, marketing surveys, and events for teen girls.  The teens department service at a glance is as follows.
April 2012 start            Teen girl smartphone cute home page service “Candy”
December 2012 service release    New profile service “Photofeel”
Service planned for January 2013     10,000 stamps free messaging service “DECOLINK”
Service planned for February 2013    Friend’s face photos and photo stickers SNS (untitled)
Service planned for March 2013    Girls’ real love story service “Palette”


Candy cute homepage by Ameba [J]
Translation authorized by VSMedia

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