Experimental Location Based Event On 9/21 With BIOHAZARD CAFE & GRILL S.T.A.R.S.

On Friday, September 21st, in collaboration with BIOHAZARD CAFE & GRILLS.T.A.R.S., [J] Information Services International-Dentsu, Ltd. [J] Open Innovation Lab (Inolab) [J] are hosting the experimental event King and Coba-U’s Gozouroppaazu Recapture Epic Battle, [J] where smartphones will be used to search the town of Shibuya.
This will be a townwide hunting style real game event, where participants will use their smartphones with location based services to search out the place of hidden items all over Shibuya.  Participation is free, and anyone in Shibuya may participate.  The game story is that Tyrant, enshrined within Shibuya “BIOHAZARD CAFE&GRILL S.T.A.R.S.,” has suddenly come back to life and taken off with the princess’ “gozouroppu” (internal organs) and brain.  The newcomer girl’s group team “S.T.A.R.S. ANGELIQUE” of the special military force S.T.A.R.S. will cordon off an area of Shibuya, lock up Tyrant in that area and engage in battle.  Participants, at the request of the king, will search for the current location of S.T.A.R.S. ANGELIQUE, based on hints from a special application or information from Ustream broadcasts or Twitter.  The king and princess will be disguised, as the well known Oh Sama [J] (King) who does rock style Japanese direct translations of western music, and Coba-U, [J] a female artist who calls out topics in her individual performance.  The first participant who finds 5 S.T.A.R.S. ANGELIQUE members within the limited time period and collects 5 different items (Gozouroppu) will be presented with an event grab bag (limited quantity).
The release of the exclusive event app “Search for King and Coba-U’s Gouzouroppaazu” is being spearheaded by ISID.  Participants use the app’s GPS radar system, check real time video and tweets, and guess the location of the S.T.A.R.S. ANGELIQUE from those contents.
Event outline is as follows.
“King and Coba-U’s Gozouroppaazu Recapture Epic Battle”
Date:  Friday September 21st, 2012
Ustream advance broadcast: 4:00-5:00 PM (explanation of rules and presents)
Recapture Game: 6:00-8:30 PM
After party (Prize Live): 8:30-11:00 PM
Ustream broadcast time: 4:00-11:00 PM
* All event appearances will be show live on the specially installed site.
Event location: Shibuya center street (please refer to the special site)
Present exchange and prize live place: Shibuya J-POP CAFE
Tokyo-to Shibuya-ku Utagawa-Cho 31-2 Shibuya Beam 7F
Event participation fee: free
Target device: iPhone/Android
Host: Information Services International-Dentsu, Ltd. Open Innovation Lab
Production: 53RS Planning
Collaboration: CELEBO Inc. / Tokyo Nylon Girls
Translation authorized by VSMedia

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.