e-Money Service Edy Rebrands Itself As Rakuten Edy


BitWallet, who runs one of Japan’s most successful e-money service Edy since 2011, who joined the Japan’s largest e-mall group Rakuten in January 2010, 2 years ago, announced [J] that the e-money brand Edy will be changed to “Rakuten Edy” from June 1, 2012.
Rakuten did similar renaming on companies they bought, like DLJdirect SFG Securities to Rakuten Securities, Aozora Card to Rakuten Card, E-bank Bank to Rakuten Bank, etc.

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