Earlier this week, Japanese mobile social gaming juggernaut DeNA added a new pricing plan to its super-popular Mobage-town platform (which currently boasts 22 million users): users can now pay for virtual items through a monthly pricing plan.
This first so-called Premium Course on Mobage consists of two offerings, one for the hit game “Kaitou Royale”, and another one for avatars (by which each Mobage member must be represented).
Users subscribing for the first course can choose between four options (monthly cost: US$6 and up) to get items for use in Kaitou Royale, and what’s interesting is that some items in the game can’t be obtained in any other way. Monthly prices for the avatar-related plan, dubbed Aisatsu Premium Course, start at $2.40 (six options).
The obvious motivation for DeNA for adding subscription plans to per-item purchases (which are still possible for both Kaitou Royale and avatars) is to make spending money on Mobage easier for its members. The Premium Course is only accessible to NTT Docomo and KDDI au customers though: SoftBank subscribers and those visiting Mobage through their smartphones are left out at this point.
The following two tabs change content below.