Rakuten Subsidizes French No.1 E-Commerce Company PriceMinister

Rakuten has just announced [J, pdf] that they bought 100% of French E-commerce company PriceMinister S.A.
The purchase is planned to done in July 2010 for 200 million Euro (22.5 billion yen).

Rakuten established their European branch S.a.r.l. in Luxembourg in 2008. That company will handle this acquisition.
Rakuten has been actively adding its oversea companies in USA, Europe(S.a.r.l.), China, Taiwan, Thai and planning to go Indonesia.

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