Japan’s No. 1 Online Mall Rakuten Buys Into Thailand’s Leading E-Commerce Company Tarad

Rakuten Logo

tarad_logo

Japan’s biggest online shopping mall Rakuten (nearly 50 million registered users in Japan/Asiajin articles) today announced [JP] a capital and business alliance with Bangkok-based Tarad Dot Com [TH], Thailand’s leading e-commerce company. The move marks Rakuten’s first serious attempt to gain in a foothold in the country, which has an Internet population of 13.5 million people (data from May 2008).

Before today, the Japanese behemoth’s business activities in that country were limited to running a Rakuten Travel Thailand office in Bangkok. Rakuten invested about 300 million Yen (3.35  million USD/2.3 million EURO) to buy 67% from Tarad. Around 160,000 merchants are currently registered at the Thai service. 2 million people are registered as customers.

Here is the Tarad top page:

tarad_top_page

And here’s the site’s Google Trends chart:

tarad_google_trends

Rakuten says it will send three executives to Thailand, one of whom will serve as the CEO. Tarad was founded in 1999 and has just 42 employees, which is quite amazing (Rakuten: 5,600 employees).

The following two tabs change content below.
Dr. Serkan Toto is a German based in Tokyo. Like us, he is passionate about introducing Japanese IT to the rest of the world. Full-time, Serkan works as an independent web industry consultant for hedge funds, venture capital companies and start-ups worldwide. He is also a writer for mega tech blog network TechCrunch, covering Japan-related technology and web trends. This is Serkan's website. Follow Serkan on Twitter here.

Published by

Serkan Toto

Dr. Serkan Toto is a German based in Tokyo. Like us, he is passionate about introducing Japanese IT to the rest of the world. Full-time, Serkan works as an independent web industry consultant for hedge funds, venture capital companies and start-ups worldwide. He is also a writer for mega tech blog network TechCrunch, covering Japan-related technology and web trends. This is Serkan's website. Follow Serkan on Twitter here.