Mixi Top Page Showing Really Strange Ad

Japan’s largest social networking service Mixi is showing KDDI au(No. 2 cellphone carrier)’s new cellphone mail flat-rate plan commercial on its log-in page to 17 million users.
mixi-top-tsurubei-screenshot
Although Mixi is a membership service, as it is pre-login page, everyone can see it.
KDDI au recently started its fixed rate internet mail plan “Gangan Mail”(gangan is an onomatope expresses going vigorously), which makes users can send and receive unlimited mail, including photo and movie with 1,095 yen (12 USD). Other big players, NTT Docomo and Softbank Mobile quickly responded with similar plans.
KDDI au’s TV commercial film,

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