As we reported a week ago, national newspaper Asahi Shimbun began a twitter experiment reporting soccer match by national team for the World Cup.
The tweeted reports were well-received by web users, but some web people worried that the too frank and personal-sounding tweets may make the main readers of the newspaper, elders, upset. Then the tweets was switched to the latest news from their RSS feed, kind of boring, which web users expected somehow as what traditional company behaves.
However, today they stopped news notification on the twitter and made another live report of a national team match, then back to news RSS again after it. The number of followers is now over 6,000. It seems that Asahi Shimbun is using
carrot-and-stick for this social media to shed its square image.
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