Lotte’s $10,000 Dance Contest on YouTube

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Fit’s Dance Contest is a contest being held by Lotte, one of the biggest sweets seller in Japan, utilizing YouTube as a platform.
An example dance is provided featuring Takeru Satou and Nozomi Sasaki, a popular actress and one of the most beloved icons on Japanese Tumblr.
Rather than asking for original dances, both the song and the choreography are assigned by the contest.
Contestants will simply judged by the play count on YouTube. The winner will get 1,000,000 yen (10,000 USD) and the sweet for one year.
There are over 30 samples already uploaded on YouTube.
A choreography blog widget (“blog parts” in Japanese) is also provided.
[edited by mitcho (Michael Erlewine)]

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