Rakuten Launches Teaser Site For Kobo e-Book Reader In Japan

Some time on the exact same day when Amazon Japan informed its customers Kindle coming to Japan market, Rakuten, the nation’s largest e-mall platform, is turned out to launch an information site of its e-book reader Kobo, which Rakuten bought November 2011.

The site has a single page with Kobo Touch eReader image, which has been sold in US since last year 2011. Same as Amazon Japan, the page has a button to subscribe mail newsletter.

Although CNET Japan reports [J] tonight that the site was launched June 21, no one referred the site until today on Twitter or other sites. Google Search does not show the URL indexed under the date earlier than yesterday. It seems for me that Rakuten reacted against Amazon Japan’s move. The Kobo’s product photo on the page having the original English contents displayed show that they did not have time to decorate it with more appealing Japanese mock-up.

CNET Japan also tells that Rakuten is planning to have a press conference on July 2, with Rakuten Chairman&President Hiroshi Mikitani, titled “Press conference for e-book business by Kobo”.

via @hiroumi’s tweet [J]

LinkedIn Chairman-Rakuten CEO Talk Livestreamed Soon

LinkedIn chairman Reid Hoffman is visiting Tokyo to promote his book “The Start-up of You” Japanese version (“Staato Appu!”).

Reid visiting Tokyo

スタートアップ! ― シリコンバレー流成功する自己実現の秘訣

Ustream announced [J] that they are to broadcast Hoffman and Rakuten CEO Hiroshi Mikitani’s talk tonight soon from 19:00 (Japan Standard Time). The talk theme is “Startup in Japan”.

There are English channel and Japanese channel with interpreter.

Streaming by Ustream

[Update] It’s finished. The number of watchers were 900(English) and 4800(Japanese) at the end of the session.

Tomorrow night the same time, Reid Hoffman’s another talk session is planned for Ustream, with Twitter Japan country manager, online insurance company vice-president and a startup consultant.

[Photo] How To Land A Job At Rakuten

Gayle L McDowell’s book “The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or any Top Tech Company” is translated to Japanese and sold in Japan this month.

The cover image of the Japanese version book posted by a blogger Yumaendo got a huge buzz on Facebook, Twitter, Tumblr, etc.

Probably for Japanese market, the title of the book is changed to “How to take a job at Google, Apple and Microsoft”, and the extra cover at bottom says “… and I teach you how to take a job at Rakuten” with Rakuten CEO Hiroshi Mikitani’s photo.

Yumaendo wrote that how his photo were copied into other social media without his credit. The popular one on Twitter has “The least wanted extra cover is buzzing on the net” comment.

Generally, Japanese books have a color cover sheet in slick paper. Whilst the book is newly published and/or being promoted, they also have a shorty extra-cover with catches, recommendations by authorities, how many copies sold, etc. In store, shop clerks will offer to set another paper cover for people who want to hide what they are reading on train commuting.


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Google Image Search with this photo