First Augmented Reality App Contents For Vending Machines By Coca-Cola Japan And AR Sankyoudai

Coca-Cola Japan, Inc. [J] has announced the introduction from April of the world’s first AR (augmented reality) application for smartphone which works together with vending machines.  They’re developing these pioneer contents in partnership with AR Sankyoudai [J], and are also opening an introduction video on the member website Coca-Cola Park [J] in Japan.  The video test hearing page is here [J].

This AR app works together with the energy conserving “Peak Shift Vending Machine,” which Coca-Cola has begun to install this year, and can cut 95% of electrical consumption during the daytime.  When you hold the camera from a device running the app up to the “Polar Bear” design on a vending machine, the “Polar Bear” laughs and sneezes on the screen.  It also conveys the merit of the Peak Shift vending machine while making charming activity such as printing a sign reading “Completely Silent,” characteristic of the machine.  As a link between vending machines and AR apps, by making AR markers of product samples of Coca-Cola vending machines all over the country, they will continue to apply PR marketing techniques for each product brand.  As the first stage, they will offer contents which will playback a TV commercial message on the scren when you hold the device’s camera up to “Coca-Cola Zero.”

Translation authorized by VSMedia

Coca Cola Japan’s Facebook Promotion App Stopped Two Days

Coca Cola Japan’s Coca Cola Park [J] is one of the most successful Facebook promotion is Japan. The original promotion site, which supports both Facebook and Mixi, embraces 10 million members, half a billion page views per month. Sugoi Jihanki (= great vendor machine) is a Facebook app provided in the Coca Cola Park.

On March 2nd, the Sugoi Jihanki Facebook app became inaccessible [J],

The app has been suspended for 2 days, and has recovered on March 4. Only information explained by Coca Cola Japan by its marketing lead Hiroto Ebata’s tweet was that Coca Cola side’s operation had an issue. What kind of issue was not disclosed. Ebata also requests that there should be special Facebook accounts which are not banned for this kind of huge promotion. He tweeted that he would be happy to pay for it.

At the same time, Ebata introduced his new book on the Coca Cola Park promotion. “Coca Cola Park wo 100 bai tanoshimu Hon”(= A book to enjoy Coca Cola Park 100 times more) will be published tomorrow, March 5 with 1,000 yen (US$12).

コカ・コーラ パークを100倍楽しむ本