Japanese Blog Queen Migrates Again, This Time CyberAgent

Shoko Nakagawa, aka Shokotan, announced [J] her blog moving to Ameblo [J], CyberAgent blog hosting who boasts over 1,400 celebrity bloggers.


Shokotan’s blog originally began in 2003 at Yaplog, a free blog hosting service popular to girls by cute design selections, when she was just one of them.


After getting popularity by her aggressive frequent posts with photo around 30-50 per days and called “a new blog queen” after Kaori Manabe and blog-retired Chinatsu Wakatsuki, in February 2008, she (by rumour was ordered by agency and reluctantly) moved to another free hosting, Excite Blog with her 10 billion page views. On Excite Blog, paid premium service were introduced. Excite PR denied financial transaction with the talent agency for the move.

This time, according to her staff’s explanation [J], this movement to Ameblo is mainly by Excite stopping its fan-club service which Shokotan had been using, and they are seeking to utilize Ameblo and CyberAgent’s community services such like Pigu.

Mixi starts “Celebrity Account”

Japan’s largest social network Mixi started a specialized user accounts limited for TV-talents/musicians on July 28th 2008.

Mixi has a system limitation on your number of friends “Mai Miku”(My Mixi), 1,000 friends at most, however, with this “official account”, which Mixi ascertains the account is owned by the celebrity herself/himself/themselves (=not fake), that celebrity account can be connected with unlimited number of followers=fans. The account also comes with auto-following-back feature so any fan will be added as a friend with the celebrity with it.

The list of the celebrities has now 12 persons/groups. It is interesting that three of them are American, Japanese-American and Japanese-Indonesian, which foreigners rate is higher than average I think, might be affected that those people already know music promotion have been successful in oversea social networking service, means MySpace.

I think this move is also to chase Cyber Agent/Ameblo’s success (at least on page views) with their celebrities weblog.

Mixi’s Release [J]

via BBWatch

Japanese TV star is the world’s most popular blogger by Guinnes Records

Cyber Agent, free blogging service Ameba(Ameblo) provider, announced that their holding celebrity blogger Yusuke KAMIJI‘s weblog is certified by Guinness World Records as the “MOST UNIQUE USERS ON A PERSONAL BLOG IN 24 HOURS” who is read by the 230,755 unique visitors in one day.

The daily page views is 5-6 million, the highest 13,171,039 PV on April 12th. Also got 56,061 comments on April 17th.

As we explained in this article, blog popularity in Japan is a bit different from other countries. Many TV stars are writing their blog as their promotion, supported by agency and blog service providers, and those blogs are mainstream. They uses their influences on TV to take people to the internet/blog, to sell their name, and (maybe) sell their recommended products/services.

The statistics numbers are explained to be taken on their server-side application analog. So it cannot be a serious stats I think, but may be useful when selling ads on the blogs, so is guinnes records.

Japan’s No.1 blogger declared to stop her blog

Famous actress Chinatsu Wakatsuki, age 23, whose weblog boasts over 80 million page views per month, announced an end of her blog yesterday.

Chinatsu Wakatsuki blog

Last month she once implied about her blog’s end and caused a lot of reactions from her readers and media, which ended up to her apology for confusion, but it became real this time. Real reasons to retirement are not actually disclosed on her last post. She wrote it is not her retirement from show business, but only stops blogging “to do something else”.

Ameba blog’s celebrities section is providing blog hosting to over 1,100 Japanese celebrities, and gets 450 million page views per month. Although their free blog hosting service is not the most popular one for regular bloggers, CyberAgent has been leading to other Cocolog, Yaplog, livedoor blog, etc in this (probably) most influencial category.

Those blog system providers(such like bloggers.com and typepad.com in US) often buys popular celebtiries bloggers out of others. Officially, those companies earns from advertisement on the blogs. Since some top celebrities bloggers recommendations let apparel and cosmetic products sold out nationwide, there are rumors of hidden pay-per-post-like activities behind.

Relatively speaking, Japanese Internet users tend to follow mass media’s influences, TV, newspapers and magazines. The web is not an alternative but a cooperator/supplement. For example, Agile Media Network(AMN), bloggers network advertising agency such like Federated Media, keeps opinionated A-listers in Japanese blogosphere. However, even the top blogger from AMN earns couple of million page views per month at most.

[disclaimer] Akky AKIMOTO belongs to AMN network with his tech-blog as a pro-blogger working for Cybozu Labs in his daytime job.

See also:

Chinatsu Wakatsuki’s weblog [J]

Ameba Blog [J]

CyberAgent [J]

Agile Media Networks