This is a follow-up post for my monthly column on The Japan Times, Why do Japanese advertisers suggest Internet-search keywords?. There I explained why many of paper/TV ads in Japan are asking people to search by keywords, instead of typing URLs. Soon after the column was published, I got a question from a reader if… Continue reading Japanese-Style Search-By-Blabla Ads Fail Sometime
Day: August 18, 2011
Presentation: The Web, Social Games And Mobile In Japan
A few weeks ago, I gave a presentation on Japan’s web, mobile, and social gaming industries during an event in Tokyo. As I assume a large number of Asiajin readers should be at least a bit interested in the overview , I embedded the presentation (in edited form) below for your reading pleasure. The presentation… Continue reading Presentation: The Web, Social Games And Mobile In Japan