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January 2011 Japan IT Links (Part 3)


Continued from (Part 2). Last part of January news which we did not write as a dedicated article.

Referred pages are all in Japanese, unless otherwise stated.

If you want to know any specific news more, but unable to find them in other English blog/media, please let us know.

Clwit Develops Interactive Infomercial Widget That Will Never Bore E-Shoppers


Clwit[J], a Tokyo-based company developing social web services and Internet security countermeasures, announced it would start an e-commerce platform using Ustream in April.   It allows you to integrate your website with Ustream and Twitter by just adding a line of iframe tag.

Mr. Yasuhiro Kunimine, the representative director of Clwit says, in their beta test, they confirmed adding the feature to classic e-commerce websites had gained their conversion rate by 10%-15% in average and 28% in the best case.   The service is provided on a revenue-sharing model, and no initial fee is required to apply.

Clwit has agreed with Ustream Asia, and you can choose an option of using the ad-free version of Ustream for the informercial video streaming.  Mr. Tomotaka Nakagawa, the representative director of Ustream Asia, says, “This is the first e-commerce platform where consumers can buy something after learning it via social media interaction.   I hope it will be a new business model using Ustream.”

The company expects to engage 1,000 corporate users by April, 2012.

Via: Venture Now [J]

Domino Pizza Hansome Deliverer Voting Campaign Rigged By 2-Channellers


It was January 14th when Domino Pizza Japan started three weeks customers-involved web campaign “Ikemen Domino 25 Contest“.

The word “Ikemen” is a Japanese slang which means a good-looking man, believed to be generated about 10 years ago from “Iketeru”(cool) + “Men”(Japanese ‘face’ and English ‘man/men’). The contest is asking visitors to vote their favorite good-looking guy from 25 Domino Pizza delivery boys.

“Vote and encourage the one, whom you think Domino Pizza will be even more delicious, if he cook and deliver to you!” was the catch.

Soon after the launch, 2-channel users found that there was a guy who seem a little bit unique, the entry No. 15,

The right photo is his mufti. His favorite pizza is quatro giant.

2-channellers commented, “He must be the nicest guy.”, “I feel a sense of affinity only with him.”, “It is easy to imagine his eating pizza.”, “I sense pizza on him.”, etc.

# “Pizza”(precisely “Piza” in Japanese) is also a 2-channel jargon that describes a chubby person.

Worse thing was, the vote script did not have any protection against duplicate submission. Quickly he collected about one million votes from 2-channel supporters.

Days later, another guy, No. 11 got a million votes in one night. Then those net people started rumoring that the all campaign was set up and Domino Pizza already made a new commercial film with the No. 11 guy, though an official twitter account denied it.

Then, the official announced the cancellation of the whole contest due to “a flaw on voting system”.

Domino Pizza Contest Withdrawn

The similar mass voting happened in November on a popular character contest over soccer anime Inazuma Eleven [J]. Net users voted sub characters to occupy top 5. [J] The organizing anime maker had offered to make new illustrations for top 3 characters as prizes for fans. In this case, after the contest ends, the organizer announced to expand the prizes for all of the top 10 characters, including non-rigged popular characters under 6th rank, which chagrined some upvoters [J].

In 2001, 2-channellers did the same thing against Time Magazine’s “Person of the Year”. At online vote, a Japanese talent Masashi Tashiro was put up at the top until insiders noticed.

The face of Tashiro on the magazine cover was photoshopped by participator