Nico Nico Douga Turns In The Black In Full-year Result And Plans New Office In Harajuku

Dwango[J], the parent of the company running Japan’s largest video sharing site Nico Nico Douga[J], announced its full-year consolidated financial statements (Oct. 2009 thru Sep. 2010) last week, which showed us Nico Nico Douga had turned in the black for the first time in their full-year result.   (In their monthly earnings, it already turned in the black  last March.)

They unveiled the following financial results and their user attributes.

Financial results:

Net sales: JPY1.846B (=USD23.1M)

  • Premium membership: JPY1.457B (=USD18.2M)
  • Ad sales: JPY257M (=USD3.2M)
  • Affiliate sales: JPY48M (=USD0.6M)
  • Reward points sales and others: JPY84M (=USD1.1M)

Operating income: JPY115M (=USD1.4M)

User attributes:

<Membership>

  • Free membership: 18.6M users
  • Premium membership(charged): 0.98M users
  • Mobile membership: 5.58M users

(The number of premium membership users reached 1M on October 13th, this year.)

<Gender>

  • Male: 68%
  • Female 32%

<Generation>

  • 10s: 21.7%
  • 20s: 45.0%
  • 30s: 21.0%
  • 40s: 8.0%
  • 50s: 2.2%

Those in their 20s who have signed up with Nico Nico Douga shares 60% of the entire population of Japanese in their 20s.

<Access stats>

  • Average daily page view: 80.56M
  • Average daily visitors: 2.82M
  • Average time spent per visit: 38.5mins

Meanwhile, Nico Nico Douga announced they would open their new office next month in Takeshita Dori, which is a pedestrian-only street lined with fashion boutiques in Harajuku.  The office has a studio, a coffee shop and souvenir shops selling merchandise designed by artists who have been aired and spotlighted on NicoNico Douga.


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Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.

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Masaru IKEDA

Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.