24th night at Roppongi Hills, the third Monetize Hacks meeting was held by some web directors from Livedoor and Hatena by welcoming 120 web directors and entrepreneurs in and around Tokyo.
The first monetize Hacks [J] was called for web directors greeting and exchanging ideas around 15 people, the second one [J] was a group competition style with 30 people, now the third one with seminar style is with 120 web people who are keening on how to maximize website monetization in Japanese websphere.
The main theme is “User Billing”. Seven Japanese popular web services directors/leaders made presentations.
Unoh is a 15 people company which is running Photozou(photo sharing), NeoAd(mobile ad), Machi-Tsuku (mobile game). CEO Shintaro Yamada’s talk was about their new mobile geo-location game Machi-Tsuku monetization. How fixed-rate billing and item-sales systems make difference on sales and user behaviour.
He pointed out how avatar/item charging services (like Gree) are designed carefully not to exchange money and virtual points directly, which is often done in social game sites in west, which seem less successful on profit-wise.
Yui Tamada, director, Kayac said “No one can predict what service takes off. Small start, get user feedbacks.” They impose themselves to create 99 new services in one year, which results making one service every 2-3 days.
Combination of web application consulting and a lot of original services for selling brand works effectively as free advertising/technology-showcase.
In the morning of July 22nd (Wed), 2009, we witness this century’s most perfect solar eclipse in the regions of Central Asia, South East Asia, Japan and Micronesia. The eclipse can be observed from 9:30am to 0:30pm. J.S.T.(Japan Standard Time), which is 0:30am to 3:30am U.T.C.(Universal Time Coordinated) on the same day. Several companies and institutions are planning livestream broadcast of this great astronomical phenomenon.
For experiencing this total eclipse moment in Japan, we need to be in one of remote islands near Okinawa, which is located on the lower latitudes of the northern hemisphere. It’s not so easy for most of us. You must agree that livestreaming is a good idea.
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JAXA (Japan Aerospace Exploration Agency, or Japanese edition of NASA)
NICT (National Institute of Information and Communications Technology, also known as the timekeeper for Japan Standard Time)
These Japanese national scientific bodies will use a high speed Internet communication satellite, which was launched last year, and be broadcast high-definition(HD) live image from Iwo-jima island. The live broadcasting will be projected on large screens at the national observatory and several science museums nationwide.
No fiber optic is installed in remote islands as to carry large volume of HDTV images, that’s why they use satellite as an alternative option.
The company sends a broadcast van to its branch in Amami-oshima island, and HD live images taken there will be projected on digital signage screens at storefronts of 100 branches nationwide. The event expects to have a reputation from store customers accompanied by their children who will have just got into summer vacation.
Nisshoku Kids [J] (encouraging kids to observe the eclipse and to have interests in astronomy)
Live Eclipse[J], a group of geeks tracking solar and lunar eclipse (seems like an idea seen on a popular Hollywood movie “Twister”)
For Live Eclipse people, this will be their 15th livestream experience. The group will send broadcast staff members to Shanghai’s suburb of Jiaxing City[C] (Mainland China), Nakanoshima Observatory[J] in Tokara Islands (Japan), Amami-oshima (Japan) and Marakei Atoll (Micronesian Island of Kiribati), and will bring you live video images from these four locations on the Internet.
There will be a public viewing event using the livestream and its collaborated entertainment show at Hiyoshi Campus, Keio University, Yokohama. Visit the event organizer’s website[J] for more details.
Disclosure: This story’s author, Masaru IKEDA served as a technical advisor for the first edition of Live Eclipse event[J] especially in designing the systems to transmit live images from observation spots in remote areas of Mongolian desert and Siberian forest.
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Sky Perfect J-SAT, Japan’s only satellite broadcasting platform operator
Two companies will bring live images from Ogasawa Haha-jima, Bonin Islands, to NicoNico subscribers’ cellphone handsets and PC screens. Two weather girls will anchor the live show[J] and investigate the supervisions whether dogs are howling and frogs are cloaking in chorus when the sun and the moon are in conjunction.
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All Internet users around the globe can be a part of such a historic event without flying over to Asia-Pacific. We Asiajin will cover Internet and blogosphere related developments which may happen on the eclipse day.
We learned that Tokyo-based system integration company Media-I will be broadcast live stream from Akuseki-jima, a Tokara island. See this[J] for more details.
In association with elementary and junior high schools in Tokara islands, Kagoshima University will bring you live streaming from seven islands of Tokara islands. See this[J] for more details.
July 14th Update:
Tokyo-based large ISP, IIJ announced it would assist the “Live Eclipse!” project to distribute live video in multiple format such as Apple iPhone, Adobe Flash Video and Microsoft Sliverlight. See this for more details.
July 15th Update:
Japan Meteorological Agency announced it would publicize still satellite images shooting the earth from MTSAT-2 every 15 minutes since 10am, July 22nd when the eclipse will be underway. Images will be available here[J].
July 17th Update:
NTT DoCoMo’s local store near Mt. Fuji announced it would deliver live images of the partial solar eclipse from the top of the mountain. Unfortunately this is only for the users who have DoCoMo’s videophone-enabled handsets. Dial *8607*98228 for a videophone call and enjoy watching it from 9:53am through 0:28pm in local time. See this[J] for more details.
July 21st Update:
RKK, a private TV broadcaster in Kumamoto, will deliver live coverage from seven locations and be aired on a morning show[J] on the broadcaster’s participating nationwide affiliate network. Images will be also available on the Internet at RKK’s website.
HongKong-, Tokyo-, London- and Silicon Valley-based tech start-up MotherApp has kindly developed the iPhone/iPod reader app for us. Click on the link below for it. Absolutely free.
