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Is It For Monitoring Your Performance, Or Preventing You From Adult Disease?

NTT DoCoMo announced today it would launch a new service providing corporate users with health advisory for preventing their employees from adult disease.

If a corporate user applies for the service, NTT DoCoMo will start collecting vital data from pedometer-enabled cellphone handsets owned by the company’s employees, they can be advised by health nurses and dietitians for improving eating habits.

Initial setup fee is almost USD230 for a corporate user, and the price of monthly subscription fee depends on the number of employees that apply for the service.

Goo Logo

NTT DoCoMo’s sister company and the owner of popular portal websites such as Goo[J], NTT Resonant[J] also announced it would launch a new portal site[J] specifically focusing on diet support. The new site can accept the data from pedometer cellphones subscribing to the DoCoMo’s service. The new portal’s top page will keep you update with the vital data collected including the number of steps you have taken on that day.

Goo Karada Log Screenshot

NTT DoCoMo is also planning to introduce a new FeliCa-based digital health device this fall. FeliCa is a contact-less RFID smart card system, and basically it’s embedded on cellphone handsets and used for digital wallet, commutation pass and age-verifying for cigarette
purchase from vending machines.

These digital devices and solutions may work as tachometers which are usually installed on freight vehicles to check up their work performances since the devices can track how often you have taken a rest. If the personnel department of your company had deployed these services, it might not be for the purpose of assisting in keeping your health condition better, but for checking up your work performance at a glance on the web.

The Logo of Intelligence Technology

Meanwhile, an Osaka-based web app start-up focusing on health and medical-related solutions, Intelligence Technology[J] launched a new website[J] that shows you prediction of your body shape and weight of a decade later by entering foods you ate on the previous day, your current body weight and genetic obesity factors.

Mirai Taiju

It is not clear how the company earns revenues from this service, but it would be useful to motivate you to struggle for improving your body state before your partner would be disappointed with you a decade later.

Earn Points In Mobile Game, Plant Trees In Chinese Desert

Ceres Logo Orso Logo

The Logo of Carbon Free Consulting

On Wednesday, Two Tokyo-based mobile tech start-ups Ceres[J] and Orso[J] jointly launched a forest growing mobile game called “Morippy”.   In the game a user can virtually grow a forest by getting along with three characters representing animal, plant and fungi on behalf of all ecosystem factors.

Morippy

You can earn reward points on the game in proportion to the size of the forest you have grown.   Every time you make a redemption of the points earned, the two companies will plant larch trees in Inner Mongolia Autonomous District, Mainland China, in partnership with a Yokohama-based ecological consultancy, Carbon Free Consulting.

As more users enjoy the game and consume more points, there will be more tree planting to restrain desertification and sandstorm as well as creating employment needs in the region.

Ceres was founded by the former chief of the president’s office for a well-known dot-com company Cyber Agent, and is a strong company in developing reward point-enabled mobile sites that allows redemption in real life.   Orso was founded by the former vice president of a cellphone ringtone publisher Cell, and has an expertise in developing flash-based mobile sites.