Promotion Character Battle: Digital Deer vs. Analog Bear

NAB's Logo

Since Tsuyoshi Kusanagi stepped down from the role promoting digital terrestrial TV service (see this for more details), NAB,  the National Association of Commercial Broadcasters in Japan, were forced to introduce a new promoter, which is Chide-jika[J], punning the words of digital TV and deer.

In opposition to the deer’s activity, users of Japan’s largest Internet forum 2 channel[J] together created an anthropomorphic bear character in parody, named Analoguma[J], and a number of geeks following the boom launched sites introducing his profile and fight song all around Japanese blogosphere.

NAB announced it would accuse fan-art reproduction without permission to the prosecutor as violating the original’s copyright, which caused an ironic burst in popularity of the deer promoting a new broadcast system and his tough opponent who wants to conserve the current system.

Some people composed a fight song for the bear, containing vocal made by the singing synthesizer Hatsune Miku(pdf), and those were uploaded and introduced on Japan’s CGM-based video sharing site “Nico Nico Douga[J]“.

The embeded video shown below is quoted from YouTube, since its original stored on Nico Nico Douga is prohibited to be quoted.

The other people launched a parody site having the domain name of “chidejika.jp”, which takes you to a set of many fan-art drawings on the illustration SNS pixiv[J].

Chide-jika Analoguma's Logo

Chidejika’s Profile
Date of Birth Dec. 1st, 2003
Due Date to be completed by July, 2011
Habitat Private Broadcasters in Japan
Height 1 meter (3.3 feets)
Weight 15 to 20 kilograms (33 to 44 lbs)
Specialty Good at making a straight look at camera
Strong Point Never feel rushed
Weak Point Meddlesome
Favorite Food Salad
Infavorite Food Deer Courtesy Cracker
Analoguma’s Profile
Date of Birth Apr. 27th, 2009
Due Date to be postponed from July, 2011
Habitat TV Viewers in Japan
Height 1 meter (3.3 feets)
Weight 15 to 20 kilograms (33 to 44 lbs)
Specialty Sitting hight
Strong Point Peekaboo-like laughing at the opponent
Weak Point Never swallow the bait
Favorite Food Deer
Infavorite Food Salad

via IT Media News [J]

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Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.