Uniqlo Starts Online Sales in Mainland China
Japan-based casual clothing retailer First Retailing(its brandname, Uniqlo) started its online sales in Mainland China[C], in tie-up with Taobao[C]. Taobao is China’s largest online shopping mall by the e-commerce giant Alibaba, and it engages more than 100 million frantic shoppers in the country. This is the first independent entry by a Japanese large retailer to China’s e-commerce market. Uniqlo’s CEO Tadashi Yanai unveiled the company is aiming to grow its online sales up to 10% of Uniqlo’s entire retail business in Mainland China.
Shanghai Transcosmos, a local subsidiary of Japan’s large BPO (business process outsourcing) provider, handles all the back-end processes for Uniqlo’s new e-commerce site. Transcoscmos has call center facilities in Beijing and Shanghai, and the two sites have 560 seats for call center representatives.
Author Information Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. See this for more bio.
His private blog is here. 
Discussion Area - Leave a Comment
You must be logged in to post a comment.