Continued from the previous post. ———- Excellent Award (Mobile Solution Category) Won by McDonalds Japan[J] and the JV, a McDonalds’ joint venture with NTT DoCoMo, with their customer relationship marketing project by using cellphone wallet and mobile apps. Every Friday they distribute virtual discount coupons for McDonald’s meals to participating members’ handsets, which is valid… Continue reading MCF Announces This Year’s Award-Winning Mobile Projects (2/2)