Rakuten Purchases The Name Of Miyagi Baseball Stadium For Kobo

NHK reported that Japanese e-commerce giant Rakuten, who owns a professional baseball team Tohoku Rakuten Goleden Eagles in the top leagues, purchased the naming right of the home stadium in Sendai, Miyagi prefecture.

Wikipedia: Jet-0
The Miyagi Stadium, which name has been Kleenex Stadium Miyagi, will be changed to Rakuten Kobo Stadium. It must be a move for Rakuten to promote its underdog e-book platform Kobo against its rival Amazon Kindle.