Omoshiro Houjin Kayac Inc. [J] has announced that they will begin Worst Busters, [J] a project that will, using an application, reform the worst areas in the 47 prefectures of Japan, by their collaboration with 1192 Inc. [J].
“Worst Busters” is a project to take on what 1992 has deemed the “worst” of society as a challenge of communication, and to tailor policies and ideas and offer suggestions for ways to solve the problems of society. This time with the collaboration between 1992 and Kayac, they are directing their focus on the prefectures of Japan and will make suggestions of various policies and ideas using smartphones for resolution techniques. Also, they are announcing one part of their ideas on their accompanying site to kick off the project. The currently announced Worst Busters ideas are as follows.
･ Social buried treasure map
Osaka is the worst in terms of spending money! (source: household finances survey yearly report H15) The expression means it would be good to search for buried treasure by yourself.
･Self-development promotion app
Ibaragi’s worst point is “Prefecture with no charm”! (source: “region brand 2009” survey result) This expression means that if you have self-confidence you will appear more charming to others.
･Photo posting app
Shimane’s worst is “I have no idea where I am!” (source: goo ranking). The expression means let’s upload lots of pictures of good places in Shimane.
There are various worsts for other prefectures too, and Kayac and 1992 aim to reform the world with apps and continue putting out many more ideas from here on. Furthermore they are recruiting individuals and corporations who sympathize with the ideas of this app and are helping to reform the world together.
Translation authorized by VSMedia.
Chiho Komoriya