Tokyu Malls Development, run by Butterfly and the fashion building “SHIBUYA 109,” have released “SHIBUYA 109 -StyleCollection-”, a social game for mixi based on “SHIBUYA 109.”
“SHIBUYA 109 -StyleCollection-” is a reality based social game coupled with the actual fashion building as the setting. Users become the manager of a newly opened “SHIBUYA 109” shop, create their own avatar, challenge against rival shops in customer service battles, and together with their stylish staff aim to be the No. 1 shop. There is now a campaign to commemorate the launch of this service, where all players who visit the actual “SHIBUYA 109” shop will receive an avatar background featuring the symbolic cylindrical building. You can get it from the touch panel set up on the eighth floor of the building whenever you visit the shop. As the first part of the plan to link up with popular shops, the number one selling “CECIL McBEE” is featured. When you actually visit the “CECIL McBEE” shop on the second floor of “SHIBUYA 109,” you receive a limited staff card (in the game) modeling the staff from the “CECIL McBEE” shop, and furthermore if you introduce friends within the game, you can get an avatar with a popular item sold there. There will also be a collaboration with the major fan festival “Shibuya109 Girls Festival 2012” for girls held at Shibuya Hikarie on May 12th. Those attending this event will be presented with a one day limited item in the game. From now the company will be developing various devices to link up the game with reality with “SHIBUYA 109” as the setting.
©Butterfly Licensed by SHIBUYA109
Translation authorized by VSMedia
Chiho Komoriya