Yumemi has announced that they are joining forces with Booyah, maker of the American location information social game “MyTown” which has over 4 million users. From now on, “MyTown” will be developed in Japan.
“MyTown” is a Check-in type of location based service with strong game components. It is
tied to such corporations as Disney, MTV, Travel Channel, H&M, Adidas, P&G etc. and is said to be the most successfully monetized location game in America.
Yumemi is not going to simply localize the American version of “MyTown,” they are going to develop an evolved version exclusively for Japan. The service is planned to be opened up this Fall.
original article on VSMedia [J]
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Chiho Komoriya