Japanese fashion giant Uniqlo has made it to the Twitter Trending Topics through their latest campaign “Lucky Line”, which celebrates their 26th anniversary. The central campaign website [J] extends to reveal a virtual line of Twitter users who have entered for the chance to win a 1,000 yen coupon to Uniqlo shops. Users join the line by auto-tweeting from the website, “I have joined the Uniqlo Lucky Line. I’m number 100!”. One out of every 26 users will be chosen, based upon their number in line. While the campaign has only just begun, more than 15,000 people have already joined. Twitter user @_startin appears to be the first one in line.
Uniqlo is known for running successful viral web campaigns, like UTweet and Uniqlock.
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Dominic K. Gallello