A Tokyo-based Internet ad solution company, Fringe81 [JP], revealed their new ad optimization software called Iogous [JP].
Iogous is a specialized tool for optimizing display ad creative. Iogous enables to try numerous combinations of designs, colors, and texts with statistical method.
Fringe81 says that the tool achieves few hundreds percent improvement of click-through-rate. It means they can give more than doubled revenue for display ad publishers.
Iogous is already adopted by 20 publishers and 26 advertisers. Many publishers and agencies endorsed the tool. It suggests that a quick reception of the tool.
There is a similar tool called Snapads in the market. That tool was already TechCrunched.
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Shunichi Arai