Yahoo! Auction, Japan No.1 auction website who had defeated eBay in 2002 (eBay now collaborates with Yahoo! Auction), expands [J] its frontend into growing smartphone segment with a free iPhone application which name is “Yahuoku”.
“Yahuoku” is Japanese abbreviation form of Yahoo! Auction (such like “Super Mario” becomes “Su-mari” and “Pocket Monster” to “Pokemon”) and many people call and search it “Yahuoku”, which means this app is the flagship one on iPhone.
Although the app name shows their enthusiasm, the first version does not provide seller’s management features. i.e. You can only search and bid auctions, which seems to make many Yahoo! Auction/iPhone users disappointed with low user ratings on iPhone app store.
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