Yahoo! Japan To Shut Down Email Newsletter Service

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Whilst US Yahoo! dumps their free web hosting service Geocities with huge number of pages painfully, semi-independent and more successful sibling Yahoo! Japan also decides and announces their a bit old-fashioned service, Yahoo! Merumaga next April.
Merumaga is abbreviation of “Mail Magazine”, which means email newsletter in Japan (the word “Nyu-su Reta-“=”newsletter” is also understandable but far less familiar in Japan). So Yahoo! Merumaga is a free e-mail newsletter distribution service (“Merumaga Sutando(stand)” in Japanese).
Yahoo! Japan’s announcement recommends their users to migrate to Magumagu, the biggest player in the field.
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Magumagu prepares migration guide page for Yahoo! Merumaga users.
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As same as other countries, email newsletter is becoming less popular marketing/publishing tool by emerging blog and social media. But it is still effective, especially for in-mail advertising.
Yahoo! Japan, however, has not told any plan to close Japanese Geocities.
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