China’s answer to Google, Baidu, has launched a number of search services for cell phones in Japan today. “Baidu Mobile” consists of four main elements: PC web search, mobile web search, picture and video search. But it’s also possible to look for emoji, picture characters or emoticons excessively used especially by Japan’s youth (and especially in mobile messages).
One example for the emoji search featues: If you enter the term “beer” not as written word, but rather as a beer symbol, Baidu Mobile will deliver search results based on that emoji. If you do spell out the word, the results the service retrieves will include pages containing beer emoji (see the screenshot below).
Baidu Mobile’s video search includes six sites, most importantly YouTube and Japan’s very own video portal Nico Nico Douga, and results will come from the fixed web and mobile versions of these sites.
Baidu says it will provide its mobile search engine to companies operating mobile sites, too.
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