Ugokuhito – a mobile access analysis service

ugokuhito-logo
Ugokuhito, an access analysis service for mobile website in Japan, has been released in August 2008. We can see many types of analysis tools for PC website, but there were few mobile-version tools especially free services. Almost all of Japanese mobile browser can’t read javascript so Ugokuhito uses HTML tags and this can analyze mobile-internet users’ logs.

Followings are analyzing results.

  • User information – age, sex, area, etc.
  • It estimates the ratio of visitors’ age, sex and area so we can find “Who visit the website.”
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  • Device information – manufacturer, release date, display size, etc.
  • It shows the visitors’ mobile devices information. This means that website developers can modify their website in accordance with the data, for example we can find the best display size for our website.
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  • Search words
  • It is what keyword the visitors typed in a serach engine to visit the website.

  • Footprint – access log
  • It lists up when, what device, from where visitors visited the website.
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  • Time analyzing
  • It shows hourly accesses.

  • Career analyzing
  • It shows each mobile careers’ accesses.

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user information - age and sex
cover ratio of display size
cover ratio of display size
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footprint

Ugokuhito is a free service and it has a limition for use, maximum PV per day is 10,000, per month is 300,000.

UserLocal, who launched this Ugokuhito, is a company from Waseda University. They has also released Nakanohito, a analyzing service for PC website, which shows the visitors’ company name.

Report: Asiajin Meeting #1 (part one)

The Asiajin Meeting #1 took place this Tuesday in Akasaka/Tokyo. Courtesy of Cybozu Labs, the event was free of charge.

Asiajin Meeting Tokyo #1 signboard

About 30 people participated while the number of people viewing the live broadcasting (done by Andrew Shuttleworth) peaked at 25. We will see to it that we announce the livecast earlier next time, especially for our readers from outside Japan. Also we apologize we had to turn down a lot of Asiajin readers interested in joining due to limited capacity.

A total of seven entrepreneurs, journalists and engineers held presentations. One person cancelled because of illness. All of the Japanese presenters spoke in English sharing the meeting’s underlying concept of intercultural communication.

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We at Asiajin think they all did amazingly well so we can say the Asiajin Meeting #1 was a great success!

Part one of this report focuses on the first three presentations:

Presentation No. 1
(“Who will be the target consumers in the Japanese mobile content market?”)

The presenter would like to stay anonymous. She spoke about mobile content services in Japan, user demographics and how consumers in this country prefer the mobile phone over the PC. The presentation was very interesting but is unfortunately off-the-record.

Presentation No. 2
(“Natalie – English version”)

Masahiko Tachizono, director at Natasha,Inc., attended to introduce his company’s Natalie service. Essentially, “Natalie” is a J-Pop news service. Masahiko said between 20 to 30 fresh articles from the J-Pop world are put online everyday.

Readers are able to customize the service so that they view news items suitable to their tastes.

Natalie also connects with Twitter (which is very popular in Japan). When a user twitters a comment on a Natalie news article, the service retrieves the message and adds it as a comment on the web site if it includes the corresponding URL. Natalie offers a similar solution with the Japanese social bookmarking platform Hatena. I think this is a very clever idea!

There is also a mobile version available. Moreover, Natalie offers a widget for bloggers. A Facebook application and even an optimized version for Apple’s iPhone and iPod Touch are also planned.

After his presentation, Masahiko told me the English version of Natalie for J-Pop fans outside Japan will be available soon.

Presentation No. 3
(“Project 1,000 speakers”)

amachang, a well respected JavaScript specialist working for Cybozu Labs spoke about a private project of his, named 1,000 speakers (Ustream channel). I agree with his statement that a lot of (not all) Japanese IT professionals are too shy and modest to present themselves to other people if they can’t remain anonymous.

This observation was amachang’s main motivation to hold a monthly conference which he labelled “1,000 speakers”. His aim is to have 1,000 people present their work and discuss openly until the project is finished. This is a really great idea!

amachang said speaking publicly helps young developers in particular to raise awareness of their work and improve their visibility in Japan’s huge IT community.
Please read the second part of the Asiajin Meeting #1 report for coverage of the remaining presentations and a conclusion.

Report: Mobile Monday Tokyo – Mobile Browsing

On Monday, a Mobile Monday Tokyo event themed “Mobile Browser UI Designs & Standards” took place in KDDI’s Designing Studio in Harajuku. The entrance fee was between 1,000 and 2,000 Yen and an impressive 150 people showed up.

While the venue itself was really cool, I am not sure if letting guests sit on stairs or stand for more than hour is a good idea. Maybe the organizers should reconsider their choice for next time.

Two presentations on Internet browsing on mobile devices were held, followed by an extensive networking part.

The Future of Web browsing

Michael Smith from W3C spoke about a number of topics on current and future trends in mobile browsing.

He predicted proxy browsers will be installed on mobile devices in the near future, replacing native software (like the i-mode browser for example). Proxied browsing is enabled by using software such as Opera Mini, Skyfire or Japan’s very own jig.

Mike also pointed to the fact that browsers on cellular phones already use the same web engines as desktop browsers as a fundament. For example, he made clear that Opera’s Presto engine is used as the basis of KDDI/au’s PC site viewer. Also Safari’s Webkit web engine is integrated in the browser of the iPhone.

According to Mike, millions of users are thus able to access the web via sophisticated software on their mobile phones now which was impossible in the past.

Mike made a number of other interesting points.

Mozilla Mobile Browsing

Jay Sullivan from Mozilla delivered a presentation on how his company views mobile browsing in the future. According to Jay, Mozilla was relatively inactive in terms of development of mobile applications until now.

He said though Firefox for mobile devices -which is in its core built on original Firefox code- is already established to some extent. The Nokia 810, for example, has Firefox preinstalled. Also Skyfire uses Mozilla software as proxy engine.

Jay also stressed Mozilla ultimately sees the web as a complete mobile platform. There should be no major differences between browsing the Internet on a mobile device as opposed to a PC.

These are just some key points of Jay’s presentation which seemed interesting to me.

Usage of mobile videos and TV in Japan

Japanese Web Marketing Information Portal “Web Marketing Guide” and market research company Net Asia conjointly conducted a study on the use of mobile videos and digital TV in Japan.

At the end of last month, 345 people (172 female, 173 male) aged between 15 and 49 were surveyed. The results show that more and more Japanese users accept the concept of watching videos and TV on their handsets.

The companies found out that 57.6% of the people asked watched videos on their mobile phones (up an impressive 13 points from the last survey in April 2007). Moreover, 36.3% said they watched TV via the OneSeg digital tuners built in their handsets (up six points).

In more concrete terms, 69.4% of users watching videos said music is their favorite content. This is followed by videos made by themselves or friends (37.7%). Movies (19.1%), Anime (18.6%), TV series (18.1%) and news programs (18.1%) are also popular.

Asked via which services were used to watch mobile videos, 40.7% responded MyTube. Nico Nico Mobile is second with 22.1%. Another Japanese web video service, CM site, is a close third with 21.6%.

More details can be viewed here [ja].

[Via CNET Japan]