Amazon Japan Makes Larger Mailbox for their Parcels

According to IT Media [J], Amazon Japan, Japan Post and Nasta jointly designed a new mailbox, which allows people to receive larger boxes, reduce redelivers.

On Amazon’s product review, already 7 users reviewed with averaged 1.5 stars. Most say that 32,000 yen (already 35% off though) is too expensive. One points out that Amazon’s parcels tend to be bigger than other shopping services in Japan.

Amazon Japan Makes Larger Mailbox for their Parcels

Google Rules Snail Mail Marketing In Japan

by gunstarher0 from

Tsuhan Tsushin reported that Google Japan got Grand Prix at Japan Post’s Direct Mail Award [J], which is an annual contest choose the best from companies’ direct mail(DM) really sent. This year, 28 DM are awarded from 672 applicants, and the most valued DM from three points of view, strategy, creativity and effectiveness.

Google’s DM was named “Google open-business partner training program”, which was created by Dentsu Wonderman, of course a company from Japan’s largest advertising agency Dentsu, targeted Google’s Adwords agencies who had not sold much, helped them to acquire new clients on AdWords.

It is interesting if selling Google AdWords over direct mail was so successful, because Google Adwords itself must be the best ads to reach customers directly. But it is true that many Japanese companies were not attracted to purchase and manage internet advertising directly, rather stay with representatives like Dentsu.

See Also:

Japan Post’s release [J]

Many iPad Loss Cases Are Reported At Int’l Shipping Phase

Prior to the iPad sales start in Japan which is scheduled on May 28th, some people who can’t help waiting for the day have ordered it on e-commerce sites based in the U.S. where it is already on sale.   Japan Post have got many complaints from recipients that no iPad is enclosed in the parcel delivered, and the postal company is asking USPS to investigate the cases.

Japan Post says the iPad loss cases are mostly reported for the parcels using the international Express Mail Service (EMS) which are routed via New York City, and the iPad devices seem to have been stolen in the U.S. before the parcels get to Japan.   Some honest e-commerce stores use insurances to cover the losses, and they re-send the device to the customers who have reported the losses in the parcels delivered.

via: [J],[J] and MSN-Sankei News[J]

Mixi Nengajou sends Real New Year Cards to your Social Network Friends

Mixi launched Mixi Nengajou (Nengajou = new year greeting card), on which user can send a real(=paper) greeting card to your MaiMiku(My Mixi = online friend) WITHOUT knowing their real address. You may choose 400+ designs from 98 yen (48 yen with sponsors’ ads, more expensive designed cards are also available). Mixi works with the recently privatized nation wide postal service Japan Post.


When you order the card, Mixi will send it to the receiver. If the receiver had not registered their address on Mixi, they are asked either to give their address to Mixi, or refuse to receive the greeting card.


The service began on November 28th. At December 15th point, there were 300,000 cards ordered [J], which is not a lot when every year every Japanese people sends nearly 20 greeting cards averagely (around 3 billion in total).

However, as every year Japan Post has been losing users, especially young generation, because of e-mail, cellphone and such formality being thought uncool, it could be a good stimulus to regain this traditional custom (and their sales) for them.

See Also:

Mixi Press Release Mixi Nengajou [J]

The total number of nengajou sent on the 2007 new years day was 2.03 billion cards. [J]