Mixi Starts New Service For Sending Real Birthday Presents


mixi [J] has announced that from August 2012 they will launch “O Todoke Bin” (Notification Mail) as a new service of mixi Birthday [J].  Frenxxo [J] will carry out development and management.

With “Notification Mail,” it will become possible to purchase goods from a list starting with over 50 articles of interior miscellaneous goods and accessories , and you can give presents together with messages to “My Miku” mixi friends on their birthdays.  When giving a present, the sender doesn’t need to enter the other person’s address.  The receiver handles procedures for their address, and the mixi birthday executive office handles the delivery.  To commemorate the launch of “Notification Mail” on mixi, they will be making a “0 yen sponsor gift.”  With the “0 yen sponsor gift,” you can send your friends free of charge a total of 4,050 items of these 4 products: “Honeybee March Gift” (soap gift) and “Space Girl” (for bath use) by Lush Japan, “JANJAN Yakisoba Sauce” by Ace Cook, and “SOYJOY” by Otsuka Seiyaku.

“mixi Birthday” started service from digital gifts in February 2012, and already it has surpassed a total of 9.5 million celebrations.  Also, they have decided to make the “10 million times achievement campaign” which will give the 10 millionth sender and receiver each a 100,000 yen H.I.S. travel voucher.

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Social Gift Service “mixi Birthday” Delivers Half A Million Virtual Cakes In First Week

Frenxxo, Inc. [J] has announced that the total number of greetings sent by the social gift service “mixi Birthday” [J] within one week of its release has exceeded half a million.

“mixi Birthday” is a service which allows you to present mixi friends with digital birthday cakes and decoration items (free / for a fee) and celebration comments on their birthday.  Several people who are common mixi friends can make decorations together on the birthday cake, and you can also recruit people to make congratulatory comments.  The prepared birthday cake and congratulatory messages will be delivered to the birthday boy or girl at midnight upon the conclusion of their birthday.

From this Spring, the same company is planning to offer a service which allows you to send actual (real) presents to mixi friends whose address you don’t know.

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