Social Gift Service “mixi Birthday” Delivers Half A Million Virtual Cakes In First Week

Frenxxo, Inc. [J] has announced that the total number of greetings sent by the social gift service “mixi Birthday” [J] within one week of its release has exceeded half a million.
“mixi Birthday” is a service which allows you to present mixi friends with digital birthday cakes and decoration items (free / for a fee) and celebration comments on their birthday.  Several people who are common mixi friends can make decorations together on the birthday cake, and you can also recruit people to make congratulatory comments.  The prepared birthday cake and congratulatory messages will be delivered to the birthday boy or girl at midnight upon the conclusion of their birthday.
From this Spring, the same company is planning to offer a service which allows you to send actual (real) presents to mixi friends whose address you don’t know.
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