Amazon Japan Now Accept Suica, Mobile e-Money Issued 36-Million By East Japan Railway


East Japan Railway, the nation’s largest railway company covers eastern Honshu (the main island of Japan) including Tokyo and around area, announced [J] that Amazon Japan (and its online shoes shop Javari) accepts their Suica e-money immediately from release day, February 19th.

Suica has been issued 38.88 million at the end of March 2012, 36.57 million of it support e-money payment. 2.82 million commuters use it on their cellphone and 74.64 million transactions are processed at 177,630 stations and shops monthly.

You may pay by mobile-suica directly on cellphones supporting osaifu-ketai, most of feature phones, some of Android handsets (prone to the ones provided by Japanese makers, but there are many exceptions). Card-type Suica can be used as well if your PC have, or you attach (suica-compatible) NFC reader on it.

Rakuten Edy, another e-money which has the largest issued number, and the other cellphone-based e-money iD, have been available on Amazon Japan.

e-Money Service Edy Rebrands Itself As Rakuten Edy

BitWallet, who runs one of Japan’s most successful e-money service Edy since 2011, who joined the Japan’s largest e-mall group Rakuten in January 2010, 2 years ago, announced [J] that the e-money brand Edy will be changed to “Rakuten Edy” from June 1, 2012.

Rakuten did similar renaming on companies they bought, like DLJdirect SFG Securities to Rakuten Securities, Aozora Card to Rakuten Card, E-bank Bank to Rakuten Bank, etc.

A Blogger Taking The Same Vendor Machine Photo For More Than 5 Years

A Japanese blog “Watashi ha Mainichi (no you ni) Jidou Hanbaiki no Shashin wo Totte imasu. Gomen-nasai” [J], which means “I am taking a photo of the vendor machine (almost) every day. Sorry”, is a blog dedicated for the same coca cola vending machine in Sapporo, Hokkaido with over 5 years’ successful story.

The blog started on August 5th, 2005. The blogger Ryuichi Ikeda has been taking a coca cola vending machine about 20 days every month, which seems his working day. Now the number of photos (and the blog posts) are about 1,300, in over 5 years.

On recent entries, you see the photos of the same date in past years. He records all canned and bottled beverages name, quantity and price after photo.

Most of the posts are titled “Henka Nashi”(nothing changed). When any changes happen, he writes how the placement and the sold drink are modified on the day.

Sometimes the blog readers will mail him on unrecorded changes he had overlooked. He also records which cans are changed from hot to cold, cold to hot as seasons change.

The biggest change on this unchanged blog was on 2009-08-07 to 2009-08-08. The original machine,

was replaced with the new one,

According to Ikeda, The new machine supports Edy, one of the most popular e-money available on IC card and cellphone.

On the profile, he states that his least favorite byword is “Endurance makes you stronger”. The favorite vendor machine is “if I have it, I must be a freak”.

He began this blog because “I dislike troublesome tasks and wanted to find easy contents you can update within 5 minutes. I feel angry when there are changes on the vendor machine as it makes me write more”. He also confessed on the 3rd anniversary of the blog that he got this idea on the first death anniversary of his younger sister, who loved foolish and nonsense things.

For the case you want to see higher resolution photos of them, he uploads them on Flickr, too.

There is a fan-made tetris-like game featuring the vendor machine photos from the blog,

See Also:

Japan’s First Banana Vending Machine Debuts In Shibuya

Vending Machines Get More Intelligent, They Recommend You What To Drink

Rakuten Subsidises Electronic Money Service Edy


BitWallet, Inc. [J], a company has been running Edy [J] since 2001, will allocate new stocks to a third party at the end of this year, about 3 billion yen of which will be bought by Rakuten.

Rakuten group, centres the giant e-commerce mall Rakuten Ichiba, purchased KC Card, a credit card company in 2005 (renamed to Rakuten KC Credit Card), online bank E-Bank in 2008, Rakuten Securities in 2003.

Edy’s device (boths card and chip in cellphones) have been issued over 50 million, which is bigger than any other digital money service in Japan. 6 out of 7 major convenience stores support Edy. So Edy is successful in terms of how widely to spread among people, but BitWallet has been recording red inc in 9 consecutive fiscal years.

See Also:

Rakuten’s release [J, pdf]

Edy Chief Strategist Interview [J]