FxCamera: Tokyo-Based Bitcellar Buys Popular Android Photo App

Tokyo-based photo storage service startup Bitcellar today announced it has acquired FxCamera, the biggest camera app on Android phones at the moment: according to the company, FxCamera currently boasts 15 million registered users around the world.

Details of the deal weren’t disclosed.

Morifumi Yamashita, who single-handedly developed the app, has joined Bitcellar’s board and plans to continue to work on FxCamera. In a “reverse Instagram distribution strategy”, FxCamera on iOS is apparently to follow soon. Bitcellar says that the app will get additional functions, too.

FxCamera allows Android users to add various effects to their pictures (i.e. FishEye or ToyCam), and it looks like people are loving the app (it currently has a 4.4 stars rating on Google Play).

You can download the multi-lingual app for free here.


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Serkan Toto

Dr. Serkan Toto is a German based in Tokyo. Like us, he is passionate about introducing Japanese IT to the rest of the world. Full-time, Serkan works as an independent web industry consultant for hedge funds, venture capital companies and start-ups worldwide. He is also a writer for mega tech blog network TechCrunch, covering Japan-related technology and web trends. This is Serkan's website. Follow Serkan on Twitter here.

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