Japan’s #2 Carrier KDDI Pushing Ads On Android Notification Bar

KDDI, Japan’s second largest cellphone carrier is being blamed by users on Twitter [J] by displaying advertising on Android “as a system notification”.

Here is a sample screenshot informs from KDDI to you “Diet by an App”,

on the system notification.

The Android app to insert such ads on the Android system notification is an officially bundled “au one Market”, alternative Android Market powered by KDDI au (Google’s Android Market also exists on the phones).

According to @jn_mo, this was introduced at the app’s update 2 times before. After update, user will be explained 1. au one Market app stays resident even when you are not using the app, 2. notification space will be used to inform good deals to customers.

The agreement screen has a large “OK” button. Just above the button, there is a link saying “Click here if you do not like to see the ads”.

As some users pointed out, there is a similar service AirPush from US, which utilizes notification message for ads, which seems not welcomed by every user. This KDDI’s one could spread wider as it is by cellphone carrier with pre-installed, unable-to-remove, automatically updated app.

[Update 2012-01-30] Few days later, KDDI added a message on the app’s top linked to explain why ads are showed on the notification slot.

Only Engadget Japan and Slashdot Japan took this news listed on Google News Japanese.


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@akky is one of the first Japanese pro-bloggers [J]. He also leads Asiajin, writes a tech column on The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).
  • http://www.facebook.com/itsDavidAbraham David Abraham

    It was Inevitable

  • Guest

    They made au one Market uninstallable now?  I uninstalled mine quite a while back for an entirely different reason (because I didn’t find it useful) and I don’t recall having to do anything fancy..  On the other hand, I couldn’t get rid of Documents To Go, mixiSH and a few others that I find just as pointless.  I’m using a IS05 btw..