Hatena Launces World Shortest 3 Letters Microblog Hatena Now

On April 1, Kyoto-based web service company Hatena released a new microblog service Hatena Now, which restrict users’ message at most 3 characters. Hatena called it “The world smallest nano blog” [J].

In 2009, we reported a nano blog chuitter.jp, which limits message by 14 letters, 1/10 of Twitter. However, Chuitter ceased after one year (probably domain expired).

Hatena Now got 7,000 users and 25,000 messages in a single day, however, they decided to close the service at the end of 1st, “to make the running time of the service the world shortest as well” [J].

Hatena has been running another microblog service Hatena Haiku, so I guess that there might be internal confusion of product management like Google has, seen on Google Wave/Buzz and Android/Chrome OS.

The last tweet by Hatena was “おわり”(O-Wa-Ri = end), which could have been 3 letters in English, too.

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@akky is one of the first Japanese pro-bloggers [J]. He also leads Asiajin, writes a tech column on The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).

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Akky Akimoto

@akky is one of the first Japanese pro-bloggers [J]. He also leads Asiajin, writes a tech column on The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).