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Tokyo Girls Collection Aired On YouTube Live Streaming

One of Japan’s largest fashion show, Tokyo Girls Collection held its 12th event today at Yoyogi National Gymnasium.   Apart from other fashion events exclusively for fashion designers and apparel buyers, it intends young girls to buy what they want with their cellphone handsets while watching the show on which women celebrities and models present the latest trends of clothing and beauty.   Some news sources reported over 23,000 women and girls are there to watch and buy just right there.

For the first time in their history, this event is available live on YouTube[J], and you can choose a view from three streams such as a runway camera and a zoom-out angle.   In synchronization with the show, pieces that models wear on the runway will be appeared right next to the live streaming screen on the YouTube page, which enables you to buy them so easily just by clicking on what you want.   All the viewers can interact with the show presenters by posting messages on Twitter.

It is scheduled to end today at 9pm Japan Time, and its high light videos are expected to be available on YouTube until the next event.

Meanwhile, in association with Google, they are running a campaign using a widget on which users can enjoy coordinating clothes for either of three beauties.  You can enjoy it via this link[J]. (available only on Google Chrome)    You are recommended to submit a set of pieces in your taste, because the event’s organizer FashionWalker.com[J] will choose the best three sets from the applications including yours, and you may win a chance to get all you have coordinated for completely free.

Yahoo! Mobage Passes 3 Million Users In 5 Months, Facebook Falls Down To 6th Position

Yahoo! Mobage [J], a joint PC social game platform by two Japanese web gorillas Yahoo! Japan and DeNA, announced [J] that the number of their users passed over three million in 5 months since its official open on October 1st, 2010.

3 million is bigger than 2.55 million, the number of active users Facebook Japan has gotten so far (according to Socialbakers.com), though Facebook’s Japanese users also shows a spike helped by recent media rush. See the chart from Socialbakers.

The social network service is designed around social games, but has user profile, messaging between users and user communities like other social networks. Yahoo! Mobage’s profile page is like this,

As DeNA repeatedly says their “virtual graph”(friends network does not necessary need to be based on your real-life network) does not compete with “social graph” oriented networks like Mixi (and Facebook), you may say how huge mobile Mobage-Town/Gree and PC Yahoo! Mobage has no relation with real-world-based Facebook’s success in Japan.

But if you start suspecting the future importance of building friends network from real-life, this means Facebook Japan becomes down to the 6th player, needs to chase Yahoo! Mobage in addition to Gree, Mobage-Town, Mixi and Twitter.

See Also:

Asiajin » Japan’s No.1 Social Network – Gree And Mobage Town Competes