Which Foreign Startups Are Doing Well In Japan “Under The Radar”?

It’s no secret that in recent years, quite a few foreign (mostly American) web brands have made it big in Japan: Google, YouTube, Twitter, Wikipedia, Amazon etc.

But what about startups that don’t have huge budgets to internationalize, no staff in Japan and – in some cases – not even a Japanese user interface (usually a dealbreaker for most local web users).

Here’s a recent (yet surely incomplete) list:

  • Instagram (we just recently reported about the silly printed how-to-use-Instagram book available in Japan)
  • Foursquare (KDDI wants to help Foursquare to become bigger in this country)
  • Bump
  • Hootsuite
  • Jimdo
  • Tweetdeck
  • Tumblr (official data submitted from Tumblr to Quantcast shows Japan is their No. 5 market worldwide)
  • Seesmic

In 2010, Evernote established an office in Japan, the company’s No. 2 market worldwide, so it can’t really be part of this list – even though the app was already very popular before that.

Which foreign web and mobile startups flying under the radar in Japan have we forgotten?

The following two tabs change content below.
Dr. Serkan Toto is a German based in Tokyo. Like us, he is passionate about introducing Japanese IT to the rest of the world. Full-time, Serkan works as an independent web industry consultant for hedge funds, venture capital companies and start-ups worldwide. He is also a writer for mega tech blog network TechCrunch, covering Japan-related technology and web trends. This is Serkan's website. Follow Serkan on Twitter here.

Published by

Serkan Toto

Dr. Serkan Toto is a German based in Tokyo. Like us, he is passionate about introducing Japanese IT to the rest of the world. Full-time, Serkan works as an independent web industry consultant for hedge funds, venture capital companies and start-ups worldwide. He is also a writer for mega tech blog network TechCrunch, covering Japan-related technology and web trends. This is Serkan's website. Follow Serkan on Twitter here.

5 thoughts on “Which Foreign Startups Are Doing Well In Japan “Under The Radar”?”

  1. Hi Serkan, remember the German website creator Jimdo? It’s coop with KDDI is working out great for the Japanese market.

  2. Sugersync has started Japanese service with Softbank BB. Zoho is providing Japanese version, too.

    1. There are many foreign start-ups which has Japanese menu and/or assisted by local companies. Do you have any stats that the two services are more successful in Japan than in other regions/countries?

Comments are closed.