Rakuten Subsidizes French No.1 E-Commerce Company PriceMinister

Rakuten has just announced [J, pdf] that they bought 100% of French E-commerce company PriceMinister S.A.

The purchase is planned to done in July 2010 for 200 million Euro (22.5 billion yen).

Rakuten established their European branch S.a.r.l. in Luxembourg in 2008. That company will handle this acquisition.

Rakuten has been actively adding its oversea companies in USA, Europe(S.a.r.l.), China, Taiwan, Thai and planning to go Indonesia.

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Author Information  @akky(Akky AKIMOTO) is one of the first pro-bloggers [J] in Japan. Apart from that, he writes for Asiajin and personal blog [J].


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  1. [...] Added to their recent investment in Buy.com, ventures in China, Thailand, Taiwan, soon in Indonesia, the Japanese e-commerce portal wants to become an worldwide juggernaut. With Mixi going China and Gree in the US, are we reliving the massive international investments that Japan companies did years ago? For the same fate? ➡ Rakuten Subsidizes French No.1 E-Commerce Company PriceMinister [...]

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