Internet Ads Overtakes Newspaper To Become No.2 After Television In Japan
Posted on February 23rd, 2010 by Akky Akimoto
Dentsu Inc., Japan’s largest advertisement agency, published its annual Japan’s advertising expenditures report. [J, pdf]
According to the report, Dentsu estimates that advertisers spend 7.77 billion USD (1.2% growth) more on the Internet than on newspaper advertising 7.40 billion in 2009, first time in history. The No.1 television earned 18.84 billion, which is 10.2% decreased.
On the same Dentsu’s past reports, the Internet advertising expenses passed magazine in 2007, radio in 2004.
Author Information @akky(Akky AKIMOTO) is one of the first pro-bloggers [J] in Japan. Apart from that, he writes for Asiajin and personal blog [J]. 
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