Google started a promotion campaign that encourages corporate users to switch their BI (business intelligence) tool platform to Google Apps, which is called Go Google[J].

Go Google is the worldwide campaign, and the company displays a billboard ad at a location for each one of major cities around the world.   Here in Japan, a 6.6 feet high and 19.7 feet wide message board is being displayed at the concourse of JR Shinagawa station, an interchange to Tokaido Shinkansen.   The message is changed every weekday, and its scene is also being reported on Twitter[J].

Day 2:  It says, "Understood.  Changing to Google means changing my using apps to Google Apps."

Tags: Company, Japan, News by Masaru IKEDA
No Comments »

On Monday, Kyoto-based catalog and mail-order clothing retail giant Nissen[J] launched a new promotion business using a digital signage display in partnership with the country's second largest wholesaler in book and magazine distribution Nippan which has a nationwide dealership of 12,000 book retailers.

Nissen will put the displays at the storefronts of 50 selected bookstores in Japan, and it shows passer-byes videos promoting new line-ups of magazines and books.   The display has a feature to transfer information to FeliCa-enabled cellphone handsets by touching a signal transmitting point, it can be used for giving away discount coupons to potential customers.   The videos displayed are carried automatically online.

Nissen has used bookstores as a channel to acquire new mail-order customers by distributing catalogs at their storefronts.

See Also:

• Nissen and Nippan jointly launch a media rep business using digital signage display [J,PDF]

Tags: Company, Japan, New Service by Masaru IKEDA
No Comments »